What is Property Intelligence Software? Unlock Insights to Streamline Prospecting and Fuel Sales Growth

Introduction

Property intelligence software isn’t just for realtors and investors anymore. Now, commercial service businesses like roofers, solar installers, pavers, and snow removal companies can tap into the power of modern intelligence data and see huge benefits to efficiency and the bottom line.

Regardless of how you look at it, sales are fast-paced, and if sales teams want to stay ahead of the competition, they need an edge. One tool that has emerged as a game-changer is property intelligence software.

However, most commercial services businesses are unfamiliar with how they can use these tools to benefit their organization- streamlining sales and closing more deals.

In this article, we’ll dive deep into the world of property intelligence software, exploring its key platforms, features, benefits, and best practices for successfully using them.

So let’s get started.

What is Property Intelligence Software?

If you’ve ever opened a “maps app” on your phone or tablet, you’re seeing a type of property intelligence software built to display map-related data. Items like addresses and tenants.

But when we talk about “property intelligence software,” we’re referring to a more advanced, specialized version tailored for commercial and industrial service businesses.

At the core of the platforms like Convex is a powerful tool that aggregates and analyzes information from various public and private sources such as websites, public records, permit data, MLS listings, tenant and property manager information, property ownership records, and decision-maker contact data and info.

In essence, property intelligence software helps your sales reps know who to talk to when to reach out, and what to say. It’s like having a crystal ball that shows you all the property and contact details and gathers the info into one easy-to-use platform, making it a breeze for businesses to access and use.

The best property intelligence solutions also use buyer intent data (known as “buying signals”) to provide actionable insights. This is a game-changer for sales and marketing teams since it helps them spot high-value prospects, tailor their outreach, and close deals faster.

How Does Property Intelligence Software Work?

So, how do property intelligence platforms actually work? At a 30,000-foot level, property intelligence systems perform four key steps: data collection, analysis, visualization, and action.

First, the software collects data from a wide range of internal and external sources, including the ones we mentioned in the last section (public and private records, websites, etc.), your website, social media platforms, CRM, and other online assets, letting you know how interested a potential customer is in making a purchase.

Next, the software uses advanced AI algorithms and machine learning (ML) techniques to analyze the data and identify patterns and insights. This might involve lead scoring, segmentation, data enrichment, or predictive modeling to help understand which prospects are more likely to purchase your services.

Once this analysis is complete, the software then visualizes the data in an easy-to-digest format for sales reps and marketers. This could include interactive maps, charts, graphs, or tables that display key information such as property characteristics, permit data, owner and tenant contact details, and property management/ facilities management information.

This interactive mapping allows the software to present actionable insights and intent data in a user-friendly format, such as interactive dashboards and reports.

Finally, and most importantly, action. Powerful property tools like Convex use Generative AI to empower sales reps to take immediate action on the insights provided through various channels like email, phone calls, or direct mail. This allows reps to reach out to potential customers at the right time with personalized messaging based on their individual needs and preferences in just 3- 4 minutes.

Compare that to an average lead generation process, which can take 2 hours – half a day (depending on the research method) – and you’ll quickly see the value of property intelligence software in terms of efficiency alone.

But efficiency isn’t the only benefit of adding property intelligence software to your sales workflow and your sales team’s tech stack. One of the key advantages of property intelligence software is its ability to integrate with other tools and systems, such as CRM platforms and marketing automation software. This allows teams to seamlessly incorporate property data into their existing workflows, making estimating and quoting a cinch!

Before we discuss some of the key features, let’s review the top property intelligence platforms and discuss how each one is unique. This will help you understand which one is best for your team.

Property Intelligence Platforms

According to G2, there are 80+ property intelligence platforms on the market. Each one offers a unique value proposition to its users.

Some platforms work better for small businesses, while others are a great fit for mid-market to enterprise organizations. Each one has its own pricing model, feature set, and integrations.

We’ve selected the top 9 platforms based on their popularity, user reviews, and features. Each platform offers a unique set of features and benefits, but they all share the common goal of providing valuable property information to businesses. Let’s take a closer look at each one.

Convex

Description: A prospecting platform purpose-built for contractors and companies in the commercial services industry.

Target market: Commercial Services Businesses (e.g., HVAC, roofing, solar, generators, asphalt and paving, commercial cleaning and janitorial, etc.)

Features: Convex Atlas combines proprietary data sources into a single property-centric view. Atlas Engage enables sales teams to call and email prospects directly from the platform.

Best use cases: Finding qualified properties and decision makers, engaging prospects with insights, expanding commercial footprint.

CoStar

Description: Provides industry-leading data and information services for commercial real estate.

Target market: Brokers, analysts, and investors in commercial, multifamily, industrial, and other real estate sectors.

Features: Analytical reports for markets and submarkets, interactive charts, and expert commentary.

Best use cases: Assessing recent trends, understanding future outlook, evaluating risk and growth potential.

Batchleads

Description: Real estate investing software that provides access to on-market & off-market properties.

Target market: Real estate investors looking to find deals and connect with sellers.

Features: Property insights, intuitive comping tools, 300+ real estate filters.

Best use cases: Finding motivated sellers, uncovering potential flips, building passive income.

Crexi

Description: An online marketplace for buying, selling, and leasing commercial real estate.

Target market: Brokers, buyers, and tenants in the commercial real estate market.

Features: Lead management tools, property analytics, sales intelligence tools, and marketing automation.

Best use cases: Listing properties, managing leads, viewing analytics, secure file storage.

Realist (CoreLogic)

Description: A multiple listing management software platform for real estate agents.

Target market: Real estate agents who are members of participating multiple listing organizations.

Features: Property records, market trends, community demographics, environmental risks.

Best use cases: Research properties and listings, identifying opportunities, and improving client decision-making.

HelloData.ai

Description: An AI-driven multifamily market analysis platform that automates rent surveys.

Target market: Multifamily operators, developers, acquisitions teams, appraisers, brokers, and lenders.

Features: Daily rent, availability, and concession data, expense benchmarking, and revenue management.

Best use cases: Automating underwriting, analyzing deals, and improving operations.

PropertyRadar

Description: A hyperlocal lead generation platform for data-driven real estate professionals.

Target market: Real estate agents, brokers, investors, and service providers.

Features: Targeted property data, owner contact information, market insights, and list building.

Best use cases: Generating new leads, researching properties, connecting with owners, and marketing services.

Estated

Description: Provides instant access to property data on over 150 million properties. Recently acquired by ATTOM.

Target market: Real estate professionals, mortgage lenders, insurance providers.

Features: Property characteristics, ownership, sales history, valuations, and integrations via API.

Best use cases: Underwriting loans, assessing risk, powering real estate websites and applications.

ApartmentIQ

Description: An automated market survey tool for multifamily properties with 100% unit-level public data.

Target market: Multifamily owners, operators, asset managers, revenue managers.

Features: Daily rent, availability, and concession data, four years of historical trends, and enterprise security.

Best use cases: Replacing manual market surveys with best sales intelligence, analyzing comps, optimizing pricing and revenue.

While most of the property intelligence systems cater to real-estate professionals (e.g., investors, lenders, brokers, developers, and operators), Convex remains the only property intelligence platform purpose-built for commercial services businesses like HVAC, roofing and janitorial.

Key Features of Property Intelligence Software

One of the most powerful features of property intelligence software is its ability to provide advanced analytics and predictive modeling. Using data, many solutions can predict future property values, identify high-value prospects, and uncover hidden market opportunities. This allows real estate professionals and sales teams to stay ahead of the curve and make proactive, data-driven decisions.

Another key feature is customizable dashboards and workflows. Property intelligence software allows users to tailor the interface and functionality to their specific needs and preferences. This might involve creating custom reports, setting up alerts for key events or milestones, or integrating with other tools and systems.

But perhaps the most valuable feature of property intelligence software is its ability to provide a centralized, comprehensive view of property data. By aggregating information from multiple sources into a single platform, it eliminates the need for manual research and data entry. This not only saves time and reduces errors, but also provides a more complete and accurate picture of the market.

Benefits of Using Property Intelligence Software

So, what are the tangible benefits of using property intelligence software? Since we’re Convex, we’re going to focus this section on the benefits of using our property intelligence software.

Perhaps the most significant benefit of property intelligence software is increased efficiency and productivity. Traditionally, commercial services firms relied on a combination of cold calling, door knocking, and purchasing third-party lead lists to drum up new business.

But these tactics are time-consuming, costly, and often lead to frustrating dead-ends.

Convex’s Property intelligence software enables a radically different “go-to-market motion.” By putting rich property insights at reps’ fingertips, they can zero in on the best opportunities from the start:

Prioritize high-value targets: Analyze a building’s age, size, equipment, and estimated maintenance spend to predict likelihood to buy. Focus your outreach on properties that match your ideal customer profile.

Personalize your pitch: Reference the specific equipment, renovation history, and estimated maintenance costs of each property to demonstrate your expertise and value prop. No more generic elevator pitches.

Expand existing accounts: Cross-reference your customer base against a database of properties to identify which other buildings they own or occupy. The easiest sale is an add-on to an existing happy client.

Optimize sales territories: Visualize property data on a map to create balanced territories and route plans. Ensure reps are spending their time in the field as efficiently as possible.

By taking a data-driven approach to prospecting, reps can connect with the right decision-makers faster, which means less time for grinding and more time for actually selling.

Streamlining Sales with Convex

Let’s check out a real-world example to see just how efficient this can be, using Convex as our example (since we’re Convex, we can easily show you how it all works):

1. Pinpoint the Asset, Job title, or Property that aligns with your offerings—this could be anything from a property manager to a hospital or generators to solar systems.
2. Check the Lead Scores to see who’s primed to buy
3. Use Generative AI trained on their buying signals to send a personalized message to the decision maker in just two clicks.
4. Add them to an automated nurture sequence or create a follow-up reminder.

And you’re done. It really is that simple.

Plus, Convex is rated 4.7/5 on Capterra, so you know it’s a product you can trust.

Sales Intelligence Tools for Success

Besides property intelligence software, there are plenty of other sales intelligence tools that can help teams hit their targets. Think lead generation and qualification software, account management and upselling tools, and even market research and competitive analysis platforms.

One of the key advantages of using sales intelligence tools is the ability to identify and qualify high-quality leads. Leveraging powerful data and analytics, these tools help teams focus their efforts on the most promising opportunities rather than wasting time on low-quality or unqualified prospects.

Convex serves as a distinctive bridge between property intelligence and sales intelligence platforms. As a platform, we uniquely combine actionable sales insights and buying signals with property data presented on an interactive map.

This dual approach allows us to deliver the only comprehensive and effective sales intelligence solution, designed and built for commercial and industrial services sales and marketing teams- but enough about us.

Another important use case for sales intelligence data tools is account management and upselling. By providing a comprehensive view of customer data and behavior, these tools can help teams identify opportunities to expand existing relationships and drive additional revenue.

Finally, sales intelligence platform tools can be invaluable for market research and competitive analysis. These tools can help teams stay ahead of the curve and make informed strategic decisions by providing insights into market trends, customer preferences, and competitor activity.

Choosing the Right Property Intelligence Software

With so many property intelligence software options on the market, how do you choose the right one for your organization? Here are a few key factors to consider:

First and foremost, pricing should be evaluated, and a cost-benefit analysis should be conducted.

• Consider the size of your team, the complexity of data needs, and potential ROI.
• Ensure that the benefits of the property intelligence software outweigh the costs.

Next, assess the features and functionality of the software to ensure it meets your specific needs.

• Look for tools that provide the analytics, reporting, and integration capabilities most important to your team.
• Consider factors such as ease of use and user experience.

Finally, consider scalability and integration.

• Choose a property intelligence solution that can scale with your organization as it grows and evolves.
• Look for tools that offer flexible pricing models.
• Ensure the software can easily integrate with other systems and platforms.

Implementing Property Intelligence Software

Once you’ve chosen a property intelligence software provider, the next step is to implement it effectively within your organization.

Here are a few best practices to keep in mind:

First, ensure that data quality and management best practices are in place. This might involve establishing data governance or security policies, implementing data cleansing, and enrichment processes, and ensuring that data is accurate, complete, and up-to-date. Many platforms including Convex will do this for you in a fully automated way or with the click of a button.

Next, develop user adoption and training strategies to ensure that your team is comfortable and proficient with the new tool. This might involve providing training sessions, creating user guides and documentation, and establishing a system for ongoing support and feedback.

Convex makes user adoption easy by regularly offering team training sessions. This ensures your whole team is up to speed and using the platform effectively.

Finally, integrate the property intelligence software with your existing workflows and systems. This might involve setting up integrations with your CRM, marketing automation platform, or other tools and establishing data sharing and collaboration processes.

Measuring Success with Property Intelligence Software

Last but not least, how do you know that you chose the right solution(s) for your team?

To ensure that your investment in property intelligence software is paying off, it’s important to establish key performance indicators (KPIs) and metrics for success. Here are a few examples:

Sales forecasting accuracy:

Track the accuracy of your sales forecasts over time to see how property intelligence software is improving your predictive capabilities.

Lead generation and qualification rates:

Monitor the quantity and quality of leads generated through property intelligence software and track conversion rates throughout the funnel.

Customer engagement and retention:

Use property intelligence software to track customer behavior and engagement and monitor retention rates over time.

Of course, these are just a few examples of the many KPIs and metrics you might track.

The key is establishing a system for continuous improvement and optimization and regularly reviewing and adjusting your approach based on the data and insights provided by your property intelligence software.

Future Developments in Property Intelligence Software

As with any technology, the world of property intelligence software is constantly evolving. Here are a few emerging trends and developments to keep an eye on:

One of the biggest trends is the increasing use of artificial intelligence (AI) and machine learning. These technologies are enabling property intelligence software to become even more sophisticated and accurate in its predictions and recommendations. For example, AI-powered tools can analyze vast amounts of data to identify patterns and insights that human analysts might miss.

Another key trend is the growing focus on user experience and ease of use. As property intelligence software becomes more complex and feature-rich, providers are investing in intuitive interfaces and streamlined workflows to make the tools more accessible and user-friendly.

Finally, we expect continued innovation and advancement in the property intelligence software market. This might involve the development of new data sources and analytics capabilities, the integration of property and sales intelligence solutions with other tools and platforms, or the emergence of entirely new categories of sales intelligence software.

Conclusion

In conclusion, property intelligence software is a powerful tool that can help sales and marketing teams work smarter, faster, and more effectively. These tools can help sales organizations identify high-value opportunities, personalize their outreach, and drive better business outcomes.

Today’s fast-paced business world demands the use of top property intelligence tools that offer your team a competitive advantage. With the right tools and strategies, sales and marketing teams can gain a serious edge and set themselves up for long-term success.

So, if you haven’t tried it yet, now’s the perfect time to explore property intelligence software and see how it can change your work.

Schedule a demo of Convex to discover how our comprehensive suite of property intelligence software and automated sales intelligence tools can revolutionize your sales process, save time, and drive more qualified sales leads to your business.