Unlocking the Power of Property Intelligence Software for SMBs

Sales Software

Introduction

As a sales professional in commercial services, you have to be constantly aware of your market. Which contacts have moved to another company, who’s pulling permits for new projects, which accounts are ready to buy and which are not, and so much more. It’s like you’re always “ON,” hunting for the next deal.

A few years ago, if you wanted to know who was in the market for your products and services, you’d pick up the phone and ask them directly. Or, you could drop them a piece of direct mail or send them an email… this isn’t the 1800s, after all.

Today, emails are easy to ignore, “spam” filters are on high alert, and mobile devices automatically screen calls that aren’t in the owner’s contacts.

So, how do you connect with decision-makers who are ready to buy without all the guesswork and frustration that comes with being ignored? This is where property intelligence software for SMBs can be a game-changer for commercial services salespeople selling into properties.

The landscape today is competitive- there’s no way around that. But having access to accurate and actionable data is the key to unlocking new deals- and that’s what today’s article is all about.

Before we get into it, what is property intelligence, or more specifically, what is property data?

What is Property Intelligence Software?

Definition and Importance of Property Intelligence Tools

Property intelligence software is a type of sales solution designed to empower businesses to sell into properties. This could include HVAC companies, commercial cleaning and janitorial, waste management, pest control, generators, elevators, and so many more. But many people aren’t used to the idea of “property intelligence” for sales.

With recent developments in tech and AI, property intelligence solutions now come in two forms:

  1. Property Intelligence for Real Estate Professionals
  2. Property Intelligence for Commercial and Industrial Services Professionals

Commercial Real Estate (CRE) solutions like CoStar and Loopnet specifically collect data for investors, tenants, owners, and managers. People primarily looking to broker, buy, sell, or rent a commercial building.

Property Intelligence platforms, like Convex, are great for commercial services sales and field teams. They provide actionable data on properties, owners, managers, and tenants. Think of it as a mix between a powerful sales intelligence platform and tool (e.g., contact data for decision-makers and buying signals) and the map apps you use on your phone!

This is where the topic of “data” comes into play.

Commercial HVAC

Property Intelligence Data

Property intelligence software for SMBs utilizes data to deliver actionable insights collected from public and private sources that help you understand what the property, owners, managers, and tenants need. These insights come from property details, websites, permits, contacts, and a host of other sources, giving you the lead details you need to reach out to the right person at the right time with the right message.

This data is constantly updated so sales teams can access accurate information about their target accounts and others in their territory at any given time.

Before we get into the benefits of using property intelligence, let’s go a bit deeper so you understand the benefits of using sales intelligence to help your sales team find potential customers and close deals.

Sales Intelligence Software: A Powerful Tool for Sales Teams

Sales intelligence (often referred to as sales intelligence platforms or software) is a category of tools that empowers sales and marketing professionals to identify and message prospects who match their ideal customer profile (ICP).

Sales intelligence falls into the broader industry category of lead generation (lead-gen) tools and empowers sales reps with insights into prospective clients that they couldn’t get anywhere else.

These unique insights include regularly updated and verified contact data and lead details, decision-maker intent data and buying signals, interactions with your website and social media accounts, and so much more. They enable you to:

  • Find high-value, well-qualified, and genuinely interested prospects who will likely become great opportunities.
  • That data helps you tackle their sales needs directly and shorten the sales cycle.
  • The data you collect automatically gets enriched and cleaned up, so you won’t waste time on dead leads.
  • Use AI trained on contact and account data for outreach so your messaging is always on target.
  • Boost your conversion rates by reaching out to the right person with the right message at just the right time.

That’s the power of a sales intelligence platform! Just imagine what happens when you mix those insights with a property solution that works like the maps app on your phone!

Benefits of Property Intelligence Software for SMBs

So, let’s return to the benefits of property intelligence solutions for small—to medium-sized businesses. As you begin searching for the right sales intelligence solutions for your team, a few key features will have the biggest impact.

Key Features and Benefits

When evaluating property intelligence software, there are several key features to look for:

  • Advanced search and filtering options to identify ideal customer profiles (ICPs) and properties to reach out to.
  • Accurate and up-to-date contact data, including phone numbers, physical, and email addresses.
  • Integration with customer relationship management (CRM) systems to streamline data entry and research
  • Integrations with sales and marketing automation software to save time and reduce manual effort
  • Actionable data and insights to inform sales and marketing strategies. This comes in the form of buying signals, intent data, and web interactions like downloads and social interactions.
CRE

These key features are here to help you simplify the sales process and cut out as many steps in the sales cycle as possible so you can go straight from lead to deal. The benefits of these features include:

  • Improved sales productivity and efficiency
  • Enhanced customer engagement and personalization
  • Increased lead generation and conversion rates
  • Better decision-making with data-driven insights
  • Competitive advantage in the market with access to accurate and actionable data

Before we get into the best property intelligence solutions, let’s talk about that last point – the competitive advantage.

Everyone is looking for an edge. But if you don’t have the right tools, tactics, company data, and innovations to stay ahead, you will fall behind competitors who are already using them to get ahead of the curve. This becomes increasingly important as artificial intelligence (AI) and machine learning (ML) tools come to market.

The 10 Best Property Intelligence Solutions for SMBs

First, G2, Capterra, and platforms like TrustPilot and TrustRadius offer thorough explanations, ratings, and customer reviews of each of these platforms.

Second, each of these solutions offers a unique value proposition for either CRE professionals or commercial services sales teams—the more value (e.g., tools, data, efficiencies, etc.) they create for your team, the higher they’re rated.

Finally, each platform’s quality and ease of use also shaped this list. Platforms that offer complex filtering processes and difficult-to-use interfaces got lower rankings due to their complexity.

So, what are the best property intelligence tools? Here are 10 of the top platforms to consider:

Convex

Description: A prospecting platform purpose-built for contractors and companies in the commercial services industry.

Target market: Commercial Services Businesses and sales reps who sell into buildings and properties (e.g., HVAC, roofing, solar, generators, asphalt and paving, commercial cleaning and janitorial, etc.).

Features: Convex Atlas combines proprietary data sources into a single property-centric view, Engage then enables sales teams to call and email prospects directly from the platform using Generative AI that’s trained on sales intelligence data, property data, and decision-maker buying signals, and the products and services from your firm.

Best use cases: Finding qualified properties and decision makers, engaging prospects with relevant insights, and accelerating revenue for commercial services businesses. This can be on an individual or account-based marketing (ABM) basis.

Reonomy

Description: A commercial real estate intelligence platform for investment teams, brokers, and lenders.

Target market: Commercial real estate professionals, including investors, brokers, lenders, and appraisers.

Features: Comprehensive property data on 49 million+ properties nationwide, off-market opportunities, and owner contact information.

Best use cases: Sourcing commercial real estate deals and leads for sales or financing opportunities.

CoStar

Description: Provides industry-leading data and information services for commercial real estate.

Target market: Brokers, analysts, and investors in commercial, multifamily, industrial, and other real estate sectors.

Features: Analytical reports for markets and submarkets, interactive charts, and expert commentary.

Best use cases: Assessing recent trends, understanding future outlook, evaluating risk and growth potential.

Batchleads

Description: Real estate investing software that provides access to on-market & off-market properties.

Target market: Real estate investors looking to find deals and connect with sellers.

Features: Property insights, intuitive comping tools, 300+ real estate filters.

Best use cases: Finding motivated sellers, uncovering potential flips, building passive income.

Crexi

Description: An online marketplace for buying, selling, and leasing commercial real estate.

Target market: Brokers, buyers, and tenants in the commercial real estate market.

Features: Lead management tools, property analytics, sales intelligence tools, and marketing automation.

Best use cases: Listing properties, managing leads, viewing predictive analytics,, secure file storage.

Realist (CoreLogic)

Description: A multiple listing management software platform for real estate agents.

Target market: Real estate agents participating in multiple listing organizations.

Features: Property records, market trends, community demographics, environmental risks.

Best use cases: Research properties and listings, identifying opportunities, and improving client decision-making.

HelloData.ai

Description: An AI-driven multifamily market analysis platform that automates rent surveys.

Target market: Multifamily operators, developers, acquisitions teams, appraisers, brokers, and lenders.

Features: Daily rent, availability, and concession data, expense benchmarking, and revenue management.

Best use cases: Automating underwriting, analyzing deals, and improving operations.

PropertyRadar

Description: A hyperlocal lead generation software platform for data-driven real estate professionals.

Target market: Real estate agents, brokers, investors, and service providers.

Features: Targeted property data, owner contact information, market insights, and list building.

Best use cases: Generating new leads, researching properties, connecting with owners, and marketing services.

Estated

Description: Provides instant access to property data on over 150 million properties. Recently acquired by ATTOM.

Target market: Real estate professionals, mortgage lenders, insurance providers.

Features: Property characteristics, ownership, sales history, valuations, and integrations via API.

Best use cases: Underwriting loans, assessing risk, powering real estate websites and applications.

ApartmentIQ

Description: An automated market survey tool for multifamily properties with 100% unit-level public data.

Target market: Multifamily owners, operators, asset managers, revenue managers.

Features: Daily rent, availability, and concession data, four years of historical trends, and enterprise security.

Best use cases: Replacing manual market surveys with best sales intelligence, analyzing comps, optimizing pricing and revenue.

While most property intelligence systems cater to real estate professionals (e.g., investors, lenders, brokers, developers, and operators), Convex remains the only platform purpose-built for commercial services businesses like HVAC, roofing, and janitorial companies.

How to Choose the Right Property Intelligence Tools for Your Team

Choosing the right property intelligence tools for your team can be daunting. G2 shows more than 85 solutions are available in the marketplace today. So, how do you pick the right ones for your team? Here’s a systematic approach:

Understanding Your Needs

Before diving into software options, clarify your needs, requirements, and market. Consider the following:

Business/ Industry Type: Does the solution you’re considering target your ideal customers? (e.g., Are you in HVAC, Security, Janitorial, FLS, Electrical, or a newer sector like Solar, Roofing, or Waste Management?)

Primary Objectives: Is the solution focused on helping you achieve your goals? What are your primary objectives (e.g., lead generation, market analysis, finding properties, contacting decision makers, sales automation, or a mix of these?)

Current Tools: Review what you’re already using:

Are your current tools working?

  • Are the workflows efficient?
  • Are they generating a positive return on investment (ROI)?
  • What percentage of your sales team is using them effectively?
  • How well would the tool you’re considering integrate with the ones you’re currently using?

Evaluating Key Features

Next, focus on “the features:”

  • Data Accuracy: The software should provide reliable, up-to-date property data, from contact details to market trends.
  • Lead Generation Capabilities: Look for tools that find leads and help qualify them.
  • Integration: The software should seamlessly integrate with your existing customer relationship management (CRM) and sales tools.
  • Sales Automation: The ones you choose should also integrate with automation tools to streamline the outbound workflow- automating repetitive tasks like prospecting, data entry, or lead scoring to save you time and keep sales operations running smoothly.
  • Customization: Look for software that offers customizable dashboards and reports to fit your unique needs.
  • Scalability: Look for a tool that can grow with your team and its needs.

Comparing Leading Property Intelligence Solutions

Let’s use this systematic approach as a rubric for the platforms that we mentioned in the previous section and compare them to the needs of commercial services businesses and sales professionals.

  • Convex: Specifically designed for industries like HVAC, security, and janitorial services, Convex caters to business development, marketing, and sales teams focused on commercial and industrial sectors. It offers a single property-centric view, generative AI for sales outreach, and customizable dashboards.
  • Reonomy: Reonomy caters to developers, investors, brokers, and anyone involved in commercial real estate needing comprehensive market intelligence. It provides comprehensive property data on 49 million+ properties nationwide, off-market opportunities, and owner contact information.
  • CoStar: Serving real estate professionals, investors, and companies in the commercial property sector, CoStar provides detailed market and property insights. It offers analytical reports for markets and submarkets, interactive charts, and expert commentary.
  • Batchleads: Real estate investing software that provides access to on-market & off-market properties. It offers property insights, intuitive comping tools, and 300+ real estate filters.
cars on freeway

Making the Decision

Now, it’s time to make a decision – if you went through all of the steps from earlier, you should have a good idea of which ones fit your needs; here are the net sections when considering software products:

  • Schedule Demos and Trials: Use demos and trials to experience how each piece of software works. That way, you’ll see how it would fit into your sales operations.
  • Consult with Your Team: Get feedback from the sales reps who will use the software daily.
  • Check for Integrations: Ensure the software works well with your existing systems.
  • Negotiate Terms (if this is an option): Don’t settle for the first offer—negotiate for the best deal that fits your budget.

By following the simple steps in the last two sections, you’ll identify the right property intelligence tools for your team, streamline sales and marketing teams, accelerate revenue, and boost your business’s growth!

Conclusion

Making the decision to buy software can be frustrating. Sure, it would be great if we all had unlimited budgets to buy whatever we wanted, but let’s be real—we don’t live in a perfect world.

Remember that if you choose the right platforms and train your teams to execute them well, these solutions will be revenue generators and not a drain on capital.

Property intelligence is a game-changer for sales teams! It helps you make smart decisions and boost your success by providing accurate and actionable data. Whether you’re on a sales team, a rep, or a leader, using the right sales intelligence tools can really up your game and help you hit your goals.

So, if you haven’t tried it yet, now’s the perfect time to explore property intelligence software and see how it can change your work. Schedule a demo of Convex to discover how our comprehensive suite of property intelligence software and automated sales intelligence tools can revolutionize your sales process, save time, grow your sales pipeline, and drive more qualified sales leads to your business.

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