Transforming Commercial Cleaning Outreach and Proposals with Visual Mapping and Custom Takeoffs

Introduction

Tired of sending out sales outreach or proposals only to get “ghosted?” It’s frustrating not knowing why a potential customer went silent.

It may have very little to do with your services and a lot to do with the overwhelm decision-makers face from the constant barrage of outreach. Highlighting the use of certified cleaners can build trust and credibility with potential customers by showcasing affiliations with respected organizations.

With the advent of AI, sales and lead generation organizations have taken the opportunity to scale-up communications with surface level emails, cold calls, and outreach to the point that decision-makers are inundated with more information than they can handle. This has led to a decrease in response rates and a decline in trust towards these methods of communication.

But this has created an even better opportunity for sales reps looking to win business in local markets.

Well-researched, custom-tailored communication, personalized proposals, and unique insights are gaining huge traction in today’s world because they show that the sales rep has taken the time to understand the potential customer and their unique needs. However, this level of personalization takes hours of research unless you have the right tools.

The Role of Technology in Commercial Cleaning Proposals

Utilizing technology to map a territory, identify potential customers, send accurate proposals, and streamline sales is simple with tools like Convex and PropertyIntel.

Convex was built to help commercial services sales teams find decision-makers and send personalized messages in minutes. With sales intelligence for account data, contact information, buying signals, and property intelligence to collect building information like square footage, tenant information, and permit history, Convex arms your team with details they need to cut through the noise and send outreach that gets noticed.

PropertyIntel can then take that data and create winning proposals, project planning, and estimation (custom takeoffs) that will get your commercial cleaning service in front of a property owner, manager, or tenant on the first touch, emphasizing the reliability and high-quality offerings of your services.

Creating a Winning Commercial Cleaning Proposal

Now that you have the necessary data and buying signals to identify a potential customer’s most pressing needs, you can create proposals that fit their needs.

A winning commercial cleaning proposal should include a clear and concise description of the services offered, a detailed breakdown of the costs, and a timeline for completion. Additionally, emphasizing how your services allow clients to focus on their core responsibilities by alleviating operational burdens can be a significant selling point.

It’s also important to highlight your company’s experience, any customer testimonials, ratings, or reviews you may have, and your industry expertise, as well as any relevant certifications or licenses. Offering a comprehensive suite that includes general commercial cleaning services, such as daily cleaning, deep cleaning, and specialized services tailored to various needs, can further distinguish your proposal.

These can help you stand out against a crowded market of competitors sending generic information that gets ignored.

Overcoming Common Challenges in Commercial Cleaning Bidding

Having access to data points like the ones Convex gives you will make writing proposals significantly easier, but that doesn’t mean you’ll win every bid. Additionally, offering services like graffiti removal showcases your capability to handle both routine and special cleaning needs.

In these situations, it’s a good idea to revisit your proposal and see how you can better tailor it to your customer’s needs. A common challenge in commercial cleaning bids is crafting a proposal that really fits each business’s specific requirements and accurately estimating costs.

To tackle these challenges, a professional commercial cleaning company should have a sheet to track closed/lost deals so you can train your team on objection handling (If you’re a Convex user, you already have this capability). This builds the competence of your sales team and equips them with the know-how and experience to offer customized cleaning solutions, including a diverse range of specialized janitorial services that are just right for each business.

Integrating Convex and PropertyIntel for Enhanced Proposals

Teams using Convex experience a 9x median ROI, based on year-average estimates with a 95% customer retention rate and 45% profit margin. Which is awesome but those are just numbers.

Creating a clean, safe environment is crucial for both employees and customers, contributing to the health and safety of the workplace and making it essential for business success.

Let’s look at what two customers had to say about using these tools:

Jared Rothberger, Owner of Jan-Supply and CEO of JAN-PRO Franchise Development, had this say:

“With Convex, we’ve seen a 25% increase in new business opportunities and reduced our prospecting and proposal creation time by 50%. Their platform has given us deeper insights into our customers’ needs, allowing us to make more informed decisions and drive business growth.”

You can see the video testimonial by clicking this link.

Another customer, North by Northwest, has been able to increase win-rates by more than 13% and book the next three quarters with more than $1.8M in new business by integrating Convex and PropertyIntel.

Their VP of Operations, Tiffany Peters, said: 

“I really think (combining) Convex and PropertyIntel can help us implement all of our dreams no matter how crazy and audacious they are.”

These tools empower local businesses to outpace national competitors and grow at a rate unheard of with traditional tools.

Combining the two allows commercial cleaning companies to bid confidently with precise measurements and create visual, interactive proposals that showcase their project vision quickly and professionally.

Conclusion

In conclusion, revolutionizing outreach and bidding with visual mapping and custom takeoffs can help commercial cleaning companies create winning proposals that meet the specific needs of each business.

Leveraging Convex’s advanced sales intelligence technology and integrating PropertyIntel, commercial cleaning companies can improve their chances of securing contracts and delivering high-quality cleaning services.

These solutions help commercial cleaning companies solve challenges like:

1. Understand the customer’s needs: Don’t just focus on their surface-level needs. Dig deeper to understand their pain points and challenges.

2. Use technology to gain a deeper understanding: Tools like PropertyIntel can help you create detailed and accurate proposals that meet the specific needs of each business.

3. Focus on data-driven decision making: Don’t rely on gut instinct or intuition. Use data to inform your decisions, and to create proposals that are tailored to the customer’s needs.

If you’re ready to revolutionize sales outreach and proposals, Schedule a demo of Convex today – and talk to our team about integrating the two tools.