Maximizing ROI for Janitorial & Cleaning Companies: Sales Platforms to Find Leads and Close Deals

Introduction

In a fast-paced industry like janitorial cleaning, maximizing your ROI isn’t just about providing top-notch service—it’s about getting in front of the right people at the right time.

Since the Covid-19 pandemic, the demand for cleaning services has skyrocketed. But with that surge in demand comes a wave of new competitors, all trying to win over the same customers. And as the number of your competitors grows, finding quality leads gets harder.

With so many cleaning companies out there targeting the same market, finding high-value leads probably feels like trying to spot your car in a crowded parking lot—with your sales team sifting through a sea of prospects, hoping to connect with the right one. 

So, here’s the question: How do you find qualified leads and close deals faster without wasting time chasing dead-ends?

In this article, I’ll show you how to boost ROI in the cleaning industry by using data-driven strategies and sales intelligence platforms like Convex. Ready to improve your lead generation and sales efficiency? Let’s get started.

Understanding the Sales Landscape for Cleaning Companies

Have you ever felt frustrated out of your mind going after what seemed to be a great prospect, only to be let down and forced to start over? You’re not alone.

In the janitorial industry, the sales cycle can be a real headache. From trying to get past gatekeepers to dealing with intense competition and managing sales that feel like they’re dragging on forever, the journey from finding a lead to closing janitorial cleaning deals can sometimes seem never-ending.

Now, traditional methods like cold calling, door-to-door canvassing, or hoping that word of mouth will bring in leads can take up a lot of time and energy. They demand maximum patience from your sales team, and let’s be honest—they don’t always deliver the results you’re hoping for. These methods worked in the past, but things have changed. The way we sell today isn’t the same as it used to be, and that’s where a tool like Convex comes into play.

With prospecting platforms, sales managers don’t have to waste time trying to figure out which leads are worth pursuing. Instead of spending hours chasing leads that don’t lead anywhere, your team can focus on the ones that are ready to buy.

Among the best sales platforms for janitorial services, Convex stands out by using property intelligence, buying signals, and intent data to help you find the right prospects—those who are already looking for your services—giving your sales team a much better shot at closing more deals and growing your business.

The Importance of Prospecting Platforms in Lead Generation

For a cleaning company, an effective lead generation strategy is crucial to maximizing ROI, but it’s not always easy. Thankfully, janitorial sales platforms can help you find good leads much faster and easier, so your team can focus on what really matters: closing deals.

Here’s how these platforms can help your janitorial business thrive:

• Increased Efficiency: A good prospecting platform does things like finding commercial cleaning contacts efficiently, looking up property information, and writing proposals, saving your team time. This lets them focus on talking to real leads.
• Data-Driven Decisions: Instead of guessing if a lead is interested, prospecting platforms give you helpful information like property size and industry needs so you can make smarter decisions.
• Automation: With automation, reminders, follow-ups, and messages are sent automatically. This means your team won’t forget any leads and can focus on closing deals.
• Targeting the Right Decision-Makers: It’s hard to reach the right person to say “yes” to your offer. Prospecting platforms help you find the right people, like property owners and managers, quickly.
• Streamlined Outreach: Prospecting platforms keep all your lead information in one place so your sales team can find what they need quickly without wasting time.

With tools like Convex, identifying qualified leads and getting in touch with decision-makers can be done in a matter of minutes. Armed with real-time property data, decision-maker contact information, and buying signals, your sales team can focus your efforts on leads that matter the most.

Leveraging Buying Signals to Close Deals

Understanding buying signals for janitorial sales can make all the difference when it comes to closing more deals. These signals—like when a prospect searches relevant terms, spend time on key pages on your website, interacts with your social media, or downloads whitepapers and other assets—are signs that they’re thinking about making a purchase.

By spotting these signals early, you can shift your focus and tailor your message to match their exact needs, reaching out at just the right moment when they’re most likely to be ready to take the next step.

In the janitorial industry, these signals indicate that a prospect may be ready for:

• Sales outreach includes drop-ins, emails, and calls.
• Proposals to provide services, estimates, or quotes.
• Or just open a conversation with them to discuss the possibility of providing services.

Convex takes it further by leveraging intent data to show you that the commercial facilities are ready to buy, ensuring that you’re targeting the right leads.

Key Features of Commercial Cleaning Prospecting Platforms

When choosing the best prospecting platform for your business, it’s important to know which features will help your sales team the most. Here are some of the key features to look for when looking for prospecting platforms for commercial cleaning:

• Lead Scoring: This helps you figure out which leads are most likely to become customers. This feature lets your sales team focus on the best leads instead of wasting time on people who probably won’t buy.
• CRM Integration: When your prospecting platform connects with your CRM system, all your lead information is saved automatically. This makes it easier for your team to stay organized and follow up with leads without missing anything.
• Analytics: Analytics tools help you see how well your sales efforts are working. By looking at customer behavior, your sales team can adjust their strategies to focus on what’s working and improve their chances of making a sale.
• Ease of use: A platform that’s easy to use means your team can start using it right away without needing to learn a lot of complicated steps. The easier it is to use, the more your team can focus on selling and less on figuring out how the platform works.

Convex integrates all of these features and takes it a step further by providing tools like aerial imagery and permit history to give you more insights into what your prospects are looking for. This also allows you to customize a proposal that resonates with your prospect.

Accelerating Sales: Strategies for Cleaning Services

Always remember that the faster you close deals, the more successful your cleaning business is going to be. At this point, it’s not only about working harder—it’s about working smarter.

So, how can you shorten your sales cycle and get those deals across the finish line more efficiently?

These data-driven sales strategies for janitorial companies can make all the difference:

• Personalized Messages: Personalizing your communication with prospects is one of the simplest ways to stand out. It’s like saying, “I get it. I understand what you need, and I’m here with the right solution.” People appreciate that. When you take the time to tailor your messages to their specific situation, trust builds quickly, and your chances of a response skyrocket. It’s more than just selling—it’s about showing you care.
• Automated Follow-ups: There’s nothing worse than missing a follow-up. When you’re juggling multiple leads, it’s easy to forget. That’s why automated follow-ups are a game-changer. By setting up automated emails, reminders, or calls, you ensure that no lead is left behind. 
• Proactive Selling: Proactive selling is more than just reacting to what your prospects tell you. It’s important to understand their needs before they even express them. When you anticipate challenges and offer solutions before they ask, you’re elevating your brand’s value in the market, cultivating trust and authority in the industry.
• Streamlined Outreach: Streamlining your outreach makes it easier for your sales team to engage with more prospects. With Convex Engage, you can transform your outreach strategy and use Convex’s generative AI to draft proposals for you using the right contact and property information. This improves efficiency, eliminates errors, and increases sales.

With Convex, you can accelerate your sales seamlessly. It provides the data you need to know when and how to reach out to the right people. With real-time insights and personalized contact strategies, your sales team can work faster, smarter, and more effectively.

Integrating CRM Systems for Enhanced Sales Efficiency

A CRM system is the backbone of any sales team. It helps keep track of customer information, monitors conversations, and points out new sales opportunities. But here’s the thing: when you connect your CRM with sales software for janitorial businesses, you’re not just organizing data—you’re making the whole process run smoother and faster.

Imagine if all the information your team needs—like lead details, follow-up tasks, and past conversations—was in one place. That’s exactly what a CRM does. It saves your sales team a lot of time by making everything easier to find so they can focus on what really matters: building relationships with leads and closing sales.

When you automate things like follow-ups, it’s like having a safety net to make sure no leads slip through the cracks. Your team gets reminders, and follow-up emails are sent automatically. This helps them stay on track without worrying about missing anything.

CRM systems also give clear insights into where each lead stands in the sales process so your team can quickly adjust their approach and focus on the leads that are closest to converting. It’s about making the process easier, faster, and more organized—all in one place.

Convex integrates effortlessly with CRM systems like Salesforce and HubSpot, enhancing their functionality by feeding in qualified leads and enriching property intelligence for janitorial sales.

Email Marketing: Nurturing Leads to Conversion

Email marketing is a great way to connect with potential customers and guide them toward opting for your service. It’s like planting seeds and taking care of them until they grow into loyal customers.

To maximize email marketing, start by segmenting your list—this means grouping your leads based on filters like their business, needs, or where they are in the buying process. This helps you send the right message to the right people.

Then, personalize your emails by using their name, mentioning past talks, and focusing on their specific needs. This makes the email feel more personal and grabs their attention.

Next, set up automated follow-ups so your emails go out at the right times without you having to remember every step. Keep in mind that each email should have a clear call-to-action (CTA), telling the lead what to do next, like scheduling a call or making a purchase.

Convex’s sales intelligence tools can enhance your commercial cleaning sales strategies by providing insights into lead behavior and engagement patterns. You can refine your email targeting and personalization, know when it’s best to reach out and write email content that resonates with your prospects.

Conclusion: The Future of Sales for Janitorial and Cleaning Companies

Maximizing ROI for your janitorial and cleaning business is a challenge, especially with so many new competitors entering the market. Traditional sales methods just don’t cut it in today’s fast-paced world, where time is limited and getting it right matters more than ever. This is where sales intelligence for cleaning companies like Convex makes a difference.

With Convex, you can streamline your sales process by leveraging property intelligence, buying signals, intent data, and automation. Convex enables you to reach the right prospects with the right message at the perfect time.

Ready to grow your janitorial business and boost ROI? Schedule a free demo of Convex today!