Introduction
Your average sales rep just spent 45 minutes researching a property that they “drove by” on a sales call. Found the management company. Called the main number. Got transferred three times. Left a voicemail with someone who "might" be able to help, and then scheduled a follow-up next week.
Does that lead to a sale? Maybe…
Meanwhile, your competitor pulled up the same property, saw the property manager's direct line, and with some personalized outreach, booked a meeting. If you’re like many companies using traditional tools, your competition is signing contracts while you're playing “phone tag.”
This guide shows you exactly how to turn property research from a “time sink” into a conversation machine using verified contact data to find and convert cold leads at the property level.
Table of Contents
The Real Cost of Bad Contact Data
Why Commercial Services Prospecting Is Broken
How Convex Changes the Game
Your New Daily Prospecting Playbook
Results You Can Expect
The Real Cost of Bad Contact Data
Let's talk about what bad contact data actually costs you.
Most commercial services companies require sales reps to make around 150 calls per week. But 100s of them go to disconnected numbers, gatekeepers, or people who have no authority (and no interest) in making a purchase.
That's 20+ hours per week per rep wasted on dead-end “leads.” At an average of $40/hour (according to ZipRecruiter), you're burning $41,600 per rep per year on nearly worthless activities that don’t turn into real opportunities.
But the real cost isn't just the wasted time - it's the missed opportunities. Every hour spent chasing “ghosts” is an hour not spent talking to real decision-makers and closing deals.
So if you’re still reliant on sales methods like “driving for dollars,” while you're researching, your competitors are closing.
Bad email data compounds the problem:
Sending to generic addresses (info@, admin@) that nobody monitors
Bounced emails to people who left last year but don’t have updated contact info
Messages lost in shared inboxes
Zero response rates despite perfect messaging
Phone numbers are even worse:
Building websites list gatekeepers contact info or security desk numbers
Online directories haven't been updated since 2019
"Decision-makers" who turn out to be receptionists
Mobile numbers that are actually blocked or even fax lines
Research shows that bad data reduces revenue by up to 30%. In commercial services, where relationships are important, the impact of bad data is catastrophic. Those generic outreach messages went to spam, or worse, got blocked.
And salespeople can't build relationships with people they can't reach.
Why Commercial Services Prospecting Is Broken
Commercial services prospecting faces unique challenges that generic sales tools can't solve.
The Contact Maze Problem: That office building you're targeting? The investment group that owns it (as well as all of its directors) is in Dallas, Texas, the property manager is working remotely, and the only person you’ll get when you try their main line is an onsite leasing manager who sends you to a generic voicemail box or gatekeeper.
The Authority Question: You finally reach someone, but are they the decision-maker? In commercial properties, the first person who answers the phone rarely has the power to make decisions or sign contracts. You need direct access to:
Property managers who control vendor relationships
Facilities directors who approve budgets
Building engineers who influence maintenance decisions
Ownership contacts that set spending priorities
The Timing Trap: By the time you figure out who to contact and how to reach them, it's too late. Contracts are renewed. Budgets are spent. Your competitors got there first to close the deal.
This is why traditional prospecting fails in commercial services. You're not selling to companies - you're selling to specific people at specific properties. And those people are harder to reach than ever.
According to Forbes, data-driven companies are 23 times more likely to top competitors in customer acquisition metrics and 19 times more likely to stay profitable… This is evidence that the old ways of prospecting just aren’t working anymore.
And another reason to take a second look at powerful sales and property intelligence solutions.
How Convex’s Property Intelligence Changes the Game
Here's what prospecting looks like with Convex:
Outline your region on the map in Atlas
Filter by the types of properties you target
Instantly see:
Property manager's name, direct email, LinkedIn, and mobile number
Facilities director's verified contact info
Building engineer's details
Ownership details, contact information, and the other properties in your area owned by the same group or individual.
Access to Generative AI trained on real data to start warm conversations immediately
Time elapsed finding leads: 3- 5 minutes per lead.
Compare that to traditional methods of prospecting, which take an average of 60- 90 minutes per lead (12- 16 hours per week, per field rep according to Salesrabbit, and you’re accelerating outreach potential by 20x.
The Convex Difference
Property-Level Intelligence: Forget searching by company name. Search the way you sell - by property.
Need all Class A office buildings over 50,000 square feet in downtown Dallas? Done. Want properties managed by specific companies? Easy. Looking for permit histories or buildings built over 20 years ago? Convex shows you exactly what you need.
Verified Contact Data: This isn't some static database from 2019. Convex validates contact information by regularly enriching it.
Direct email addresses
Phone numbers that actually ring
Current titles and responsibilities
Active decision-maker access, not ghosts
Complete Ecosystem Visibility: See everyone involved in property decisions:
Property managers with purchasing authority
Facilities directors who approve vendors
Building engineers who influence decisions
Ownership groups controlling budgets
Key tenants who pressure for better services
Seamless CRM Integration: Use Convex’s built-in CRM to manage the sales cycle or push verified contacts directly to Salesforce or HubSpot. No copying and pasting. Almost no manual entry (unless you want to add custom data). No wondering which system has current info. Everything flows automatically, the way your team sells.
Your New Daily Prospecting Playbook
The Morning Power Hour
Before you check email, before that first meeting, execute the 10-5-2-1 Success Formula (a concept pulled from residential real estate services):
Find 10 new prospects in Convex every morning
Aim for at least 5 direct contacts with decision-makers
Try to set at least 2 meetings (plan on 1- 2 being pushed to next week)
Within a short time (and depending on your outreach metrics and closing rate), this should lead to at least 1 closing conversation each week.
That's 260+ qualified conversations annually in less than 30 minutes per day.
Accelerate Prospecting: Start by Building Your Hit List
Step 1: Define Your Targets
Property type and size parameters
Geographic boundaries
Management company preferences
Building age or system age
Step 2: Prioritize with Intelligence
Properties with expiring contracts
Buildings with aging systems
Recent management changes
New ownership transitions
Step 3: Execute Multi-Touch Outreach
With verified contacts, hit from multiple angles:
Email (verified address): "Hi John, I noticed you manage the Parkview Office Complex. With 100,000 sq ft, I imagine HVAC costs are a constant challenge. We just helped Riverside Building reduce energy spend by 30%..."
Phone (direct line): Leave a specific voicemail referencing their actual property, not generic "checking in" messages (Convex’s Generative AI even gives you script suggestions)
Text (mobile): "John - Just left you a VM about Parkview's aging HVAC system - should show up as (your name) in your inbox. Let me know if it’s worth a 10-minute chat."
LinkedIn: Connect with a personalized note about their specific property challenges.
The Portfolio Multiplication Strategy
Found a great contact? Convex shows their entire portfolio. One relationship can unlock 10+ opportunities. That property manager who loves your work? They might manage five other buildings that need your services.
Turning Intelligence into Conversations
Stop sending generic templates. Use Convex data for instant credibility:
Bad Outreach: "We provide commercial HVAC services in your area."
Convex-Powered Outreach: "Sarah, I notice you manage three medical office buildings totaling over 200,000 square feet. With healthcare facilities requiring 24/7 climate control for patient comfort, I imagine reliability is your top priority. We specialize in zero-downtime maintenance programs for medical properties..."
That's not personalization. That's intelligence.
From Playing Catch-Up to Owning the Market: Scaling with Verified Contact Data in Property Intelligence
In 2011, Pye‑Barker Fire & Safety was a five-location, family-run operation. Fast forward a decade, and they’ve grown to 100+ offices nationwide—without losing their core belief that trust is everything. According to Regional Sales Director Nick White,
“Trust is easy when things are going well. It’s essential when they’re not.”
But with that kind of growth comes complexity. Different reps, different regions, different approaches- no clear line of sight into what was actually driving the sales pipeline. That’s when they brought in Atlas.
With property-level data and verified decision-maker contacts, Pye‑Barker gave every rep, from rookies who’d only been there six months to 30-year veterans, a way to prospect smarter and faster. No more chasing ghosts. No more gut-feel spreadsheets. Just direct access to the right people at the right properties.
Real World Results:
In the first 90 days, closed deals jumped 25%, adding $254,000 in new revenue
By year-end, regional sales nearly doubled: from $4.4M to $8.1M
Revenue per rep increased 41%—from ~$29K to over $40K/month
The kicker? They didn’t add headcount. They just stopped wasting time on opps that weren’t a fit.
“We wanted a tool that worked the way our reps actually sell,” said Nick. “Atlas delivered- fast.”
The result: more conversations, more deals, more confidence. And a platform that’s scaled right alongside their national expansion plan.
If you’d like to read the whole case study, click this link to learn more about how they grew.
In Summary
The math is simple. Every day you waste on bad contact data is a day your competitors gain ground. While you're playing detective, they're closing deals.
You have three choices:
Keep doing what you're doing (and continue to see similar results)
Try to piece together multiple tools and databases (building a new tech stack from scratch)
Get property-level intelligence with verified contacts in one platform
The only question: How many more hours will you waste before making the switch? The difference isn’t just speed. It’s pipeline, meetings, and revenue.
See exactly how Convex transforms commercial services prospecting. Schedule your free demo today and learn how you could start turning cold properties into warm conversations by tomorrow.
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