Lead Calling Handbook for Service Sales Teams

How to turn your sales team into a well-oiled cold-calling machine

Most sales reps dislike cold calling, but it’s a necessary evil if you want to add net-new business. Why? The commercial services industry is moving toward an inside sales model—and that methodology revolves around the cold call. However, that doesn’t mean it has to be a slog.

In this timely handbook, we explore effective strategies for supporting your sales team on their journey to mastering the cold call, starting with just seven simple steps. You’ll also learn about lead-calling tools, such as sales intelligence software and CRMs, that can keep your team on track as they cold call their way to greater success.

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