Keep these conversation starters handy and get the right foot in the door.
Working in sales is hard, and cold calling can be the hardest part of all. It’s not easy to reach out to strangers, knowing that you may get rejected more often than not.
“How do I do cold calls” is one of the questions we hear most often in our work with commercial services sales teams. There’s no one perfect script you can use for every situation, but we’ve collected some tried-and-true techniques to increase your odds of success.
Download this guide to get road-tested best practices for navigating the most common cold call scenarios:
- How to get past the gatekeeper
- What to say once you’ve reached the decision maker
- How to deal with “maybe” and other obstacles
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